Customer relationship, communication and events

Shared Interest celebrated its 33rd anniversary in 2023, and we want to acknowledge our commitment to our customers. One notable aspect is our long-standing relationships with four customers who have been with us for over 25 years building their capacity and facilitating trade. Maintaining these relationships has been significant; thanks to the dedication of our team and the trust we have built over three decades.  We are very proud of our record over this time and have seen a great number of organisations achieve growth and success.

Maintaining a consistent message in communication with all our customers is crucial to effective lending portfolio management. However, it is important to recognise that not all customers have reliable access to communication channels, particularly those residing in remote rural areas. This emphasises a need to ensure that our messaging is tailored, clear and concise to meet the needs of our customers.

Our regional representatives attended many meetings, workshops and over 10 international events during 2023, including;  Fair Trade Ghana Network Annual Congress, Association of Soya bean exporters producers in Togo, Alliance For a Green Revolution in Rwanda, AFCA (African Fine Coffees Conference & Exhibition), the Specialty Coffee Expo in US and BIOFACH in Germany.